ABOUT US:

GOAT Creative Studios is a format first and franchise production company that develops original shows and produces international formats for the Philippine and global market. We focus on reality, unscripted entertainment, and storytelling that is built to travel and last.

Founded by Emmy award winning producer Michael Carandang together with lead investor and strategic partner Jon Sterling, GOAT Creative Studios Limited is registered internationally with its main office in Bonifacio Global City, Taguig.

Role Overview:

The Marketing Officer will play a key role in building and amplifying the studios brand, original formats, and global franchises. This role supports strategic marketing initiatives that position the company as a leader in culturally authentic, technically excellent content. The ideal candidate understands storytelling, entertainment branding, and audience engagement across platforms.

Key Responsibilities

• Develop and execute marketing strategies for original shows, formats, and studio brand
• Support the launch and promotion of new productions across digital, broadcast, and industry platforms
• Create compelling marketing content including trailers, teasers, press materials, pitch decks, and social media assets
• Manage digital presence including website, social media, and online campaigns
• Coordinate with creative, production, PR, and distribution teams to ensure consistent messaging
• Conduct audience, market, and competitor research to guide marketing decisions
• Track and analyze campaign performance, audience engagement, and brand reach
• Support festival participation, screenings, markets, and industry events
• Maintain brand guidelines across all communication channels

Qualifications & Experience

• Bachelors degree in Marketing, Media Studies, Communications, or related field
• Experience in marketing, preferably within media, entertainment, or creative industries
• Strong understanding of content marketing and audience behavior
• Excellent written and verbal communication skills
• Familiarity with digital marketing tools, analytics, and social platforms
• Ability to work in a fast-paced, creative production environment.